Impossible Foods: Pat Brown

How I Built This with Guy Raz | 11 May 2020 | 1h 04m | Listen Later | iTunes
Interview with Pat Brown about leaving his dream job at 60 to found a business to create delicious meat from plants. Alarmed at the destructive impact of meat production on the environment, he set out to make a burger so juicy and flavorful that even meat-lovers would crave it. After some painstaking research, Pat’s team created the Impossible Burger, and famous chefs started to feature it in their restaurants. In 2019, the Impossible Whopper launched at Burger King, and today Pat’s company, Impossible Foods, is valued at nearly $4 billion.

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