Madhavan Ramanujam – How to Price Products

Podcast | 11 October 2022 | 0h 56m | Listen Later | Podcasts | Spotify
Interview with Madhavan Ramanujam about his book Monetizing Innovations: How Smart Companies Design the Product Around the Price. Discusses common mistakes when pricing products, why you need to focus on benefits rather than features, and how to pick the right monetization model.

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