Rory Sutherland – How to Be Less Rational (and More Brilliant)

How To Academy | 14 October 2019 | 0h 53m | Listen Later | iTunes
Interview with Rory Sutherland about using the power of psychology to drive the success of ideas, products and businesses. Blends behavioural science, stories and branding to argue that logic, algorithms and theory stifle our ability to solve problems.

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