Scott Adams on Persuasion

The Roundtable | 3 November 2017 | 0h 15m | Listen Later
Interview with Scott Adams about the ideas in his book Win Bigly: Persuasion in a World Where Facts Don’t Matter. Backgrounds the frame Adams used, applying his training in hypnosis, to identify Trump’s persuasion techniques and thereby call the 2016 election early for Trump in 2015.

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