Summit Fever

Choiceology with Dan Heath | 12 March 2018 | 0h 29m | Listen Later  | iTunes
Uses the story of the disastrous 1996 attempt to climb Mt Everest, where 8 climbers died to illustrate the sunk cost fallacy. Demonstrates the pervasiveness of this cognitive error in everyday life and sets out concrete practices to identify the bias and fight back against its influence.

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