Rory Sutherland: Human Behaviour, Innovation, and Alchemy

Infinite Loops | 23 July 2020 | 1h 51m | Listen Later | iTunes
Interview with Rory Sutherland about his book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business. Discusses the relationship between marketing and innovation; human psychology and behavioural economics; the importance of framing; and stated versus revealed preferences.