New Books in Economic and Business History | 30 December 2025 | 1h 07m | Listen Later | Podcasts | Spotify
Interview with Sara Byala about her book Bottled: How Coca-Cola Became African. Discusses Coca-Cola’s century-long involvement in Africa from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.