Robert Cialdini on the Psychology of Persuasion

Masters in Business | 2 November 2018 | 1h 13m | Listen Later  | iTunes
Interview with Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University and expert in the fields of persuasion, compliance and negotiation. Discusses highlights from his books Influence: Science and Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade.