How to Get Anyone to Do Anything

Freakonomics Radio | 27 May 2021 | 0h 58m | Listen Later | iTunes
Interview with Robert Cialdini about the expanded and revised edition of his book Influence. Backgrounds the science of persuasion and gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.

Robert Cialdini on the Psychology of Persuasion

Masters in Business | 2 November 2018 | 1h 13m | Listen Later  | iTunes
Interview with Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University and expert in the fields of persuasion, compliance and negotiation. Discusses highlights from his books Influence: Science and Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade.