Rory Sutherland: Human Behaviour, Innovation, and Alchemy

Infinite Loops | 23 July 2020 | 1h 51m | Listen Later | iTunes
Interview with Rory Sutherland about his book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business. Discusses the relationship between marketing and innovation; human psychology and behavioural economics; the importance of framing; and stated versus revealed preferences.

Rory Sutherland – How to Be Less Rational (and More Brilliant)

How To Academy | 14 October 2019 | 0h 53m | Listen Later | iTunes
Interview with Rory Sutherland about using the power of psychology to drive the success of ideas, products and businesses. Blends behavioural science, stories and branding to argue that logic, algorithms and theory stifle our ability to solve problems. Draws on ideas from his book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.