The Godfather of Influence w/ Dr. Robert Cialdini

We Study Billionaires | 22 March 2024 | 0h 58m | Listen Later | Podcasts | Spotify
Interview with Robert Cialdini about his book Influence: The Psychology of Persuasion. Discusses the story of Charlie Munger giving a Berkshire A share to Cialdini; How Buffett and Munger use reciprocity to enrich the world and themselves; what Cialdini learned in his personal interactions with Munger; how the commitment and consistency bias affect investors; how to utilize the principles of Influence honestly and ethically; why trust is at the foundation of all great business relationships; why the principle of scarcity is so powerful even in a world full of abundance; and how to guard against the liking bias when assessing management.

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