The Innovators Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

MIT Press Podcast | 24 June 2023 | 0h 15m | Listen Later | Podcasts | Spotify
Interview with Michael Schrage about his book The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas. Argues that testable hypotheses rather than good ideas are the key to innovation. Also introduces his 5×5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run.

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